Quote follow-up email templates
By Abdullah Shakir Hussain. Published .
Seven short follow-up emails for the moments that come up after you send a quote. Copy them, change the words in brackets, and make them sound like you.
How to use these templates
- Replace the words in [brackets]: the customer's first name, the job, the price and your sign-off.
- Reply in the same email thread as your quote when you can, so the details are right there.
- Change at least a few words so it sounds like you. Customers can tell a copied message from a personal one.
- Send them on a schedule. See how to follow up on a quote for timing.
1. First check-in (about a day after sending)
Confirms the quote arrived and opens the door to questions, without pushing.
Subject: Following up on your quote: [Job]
Hi [First name], Just checking you received our quote for [Job] ([Price]). Happy to answer any questions or walk you through the details whenever suits you. [Sign-off] [Signature]
2. Second follow-up (a few days later)
Asks one easy question. Many customers have a small doubt they haven't mentioned.
Subject: Following up on your quote: [Job]
Hi [First name], Following up on the quote for [Job] ([Price]). We'd love to help with this. Is there anything you'd like clarified before moving forward? [Sign-off] [Signature]
3. Last check-in (after two or three tries)
Makes "not now" an easy answer. This is often the message that finally gets a reply.
Subject: Your quote for [Job]
Hi [First name], I don't want to crowd your inbox, so this is my last check-in on the quote for [Job] ([Price]) for now. If the timing isn't right, no problem at all. Just let me know and I'll leave it with you. [Sign-off] [Signature]
4. The quote is about to expire
A real deadline is a fair reason to get in touch. Send it a few days before the date.
Subject: Your quote for [Job] is valid until [Valid until]
Hi [First name], A quick heads-up that our quote for [Job] ([Price]) is valid until [Valid until]. If you'd like to go ahead at this price, just reply and we'll get it booked in. [Sign-off] [Signature]
5. The customer says the price is too high
Keeps the conversation going. Offer options or a smaller scope instead of a quick discount.
Subject: About your quote for [Job]
Hi [First name], Thanks for telling me your thoughts on the quote for [Job]. I'd be glad to talk it through. We can look at options or adjust the scope so it fits what you need. [Sign-off] [Signature]
6. Win back a quote that went quiet
For a good-fit job that went cold weeks or months ago. Plans change.
Subject: Checking in about [Job]
Hi [First name], It's been a little while since we sent the quote for [Job]. No pressure at all. I just wanted to check whether the timing is better now, or if your plans have changed. Always glad to help. [Sign-off] [Signature]
7. Thank you, after they say yes
Confirms the job and sets up the next step. A good start makes referrals more likely.
Subject: Thank you: [Job]
Hi [First name], Thank you for going ahead with [Job]. We really appreciate it. I'll be in touch shortly with the next steps so we can get started. [Sign-off] [Signature]
Subject lines that work
Keep the job in the subject so the customer knows what it's about at a glance: "Following up on your quote: roof repair" beats "Checking in". If you're replying in the quote's thread, keep the original subject.
These are QuoteLoop's own ready-made templates. In QuoteLoop they fill in the customer, job and price for you, and you can edit the wording once to make it yours.